The people in the London video marketing camp are usually selling a product or service and using video to better explain that product or service. This typically takes the form of incorporating video into a direct marketing campaign like a newsletter or promotion. The simplest example of “Marketing WITH Video” is a company adding video to its website to summarize its product. Other examples of London Video Marketing include: Gathering actionable data on user engagement to help optimize a purchase funnel. Incorporating video into e-mail marketing campaigns to understand which prospects are particularly interested Using recorded webinars as a source of lead generation. The common thread of London Video Marketing is that the video is designed to better market things to someone who is already engaging with your company because they’re on your website, signed up for your newsletter, downloaded a white-paper, or perhaps registered with you at a trade show.